For years now, NASCAR’s playoff format has been one of the most polarizing topics in the garage and among fans. Critics have blasted it for chasing manufactured “Game 7” drama while abandoning the old-school idea of rewarding season-long excellence. With NASCAR quietly preparing a revamped championship format, that frustration is bubbling again. And now, veteran driver Kenny Wallace has jumped into the conversation with a confident promise that’s turning heads, but most importantly, raising expectations.

“I can’t wait for them to announce this new championship format,” he said. “You will be happy. And I’m just going to leave it at that because I don’t want to get in trouble because I know everything cuz I’m the greatest.”

That confidence suddenly feels well-timed. On Thursday afternoon, NASCAR officially confirmed it will hold a press conference “to announce the NASCAR championship format for the 2026 season and beyond,” effectively closing the book on the modern playoff system after 12 seasons.

The announcement is scheduled for Monday, January 12, at 3:30 p.m. ET at the NASCAR Productions Facility in Concord, North Carolina.

NASCAR is also leaning into transparency, with a special Inside the Race studio show set to stream immediately after the press conference. Both broadcasts will be available live on NASCAR.com, NASCAR’s YouTube channel, and the NASCAR Channel, ensuring fans can dissect every word in real time.

While NASCAR hasn’t revealed the specifics yet, the decision to formally unveil a new format makes one thing clear: 2026 will not look like the last decade-plus of NASCAR championship racing. Change is coming, and it’s not subtle.

What is already confirmed is meaningful schedule adjustments tied to the playoffs. Homestead-Miami Speedway is officially back as the season finale, replacing Phoenix and reviving a track many fans have long argued produces a truer championship showdown. Meanwhile, New Hampshire Motor Speedway is the lone race from the 2025 playoff schedule not returning in 2026.

Overall, six of the ten playoff races remain unchanged, three have shifted positions, and one track has been removed entirely. Combined with Wallace’s bold assurance, NASCAR’s message feels unmistakable: The sport is ready to reset. And this time, they want fans to believe in it.

NASCAR’s reset goes beyond the championship format

“You got three things that NASCAR is doing to make you happy,” Wallace said. “Get back to the good old days. Number one, the new Hell Yeah commercial. We’ve already talked about that. Number two, Phelps is gone. Number three, the new championship format.”

And he’s not wrong at all.

The first sign of that reset arrived not on the racetrack, but on television screens. NASCAR’s new “Hell Yeah” campaign marks a deliberate return to its roots. Built around a raw, unapologetic tone, the campaign leans into the sport’s rebellious Americana identity and speaks directly to its blue-collar fanbase. The debut commercial sets the mood perfectly: Front Row Motorsports driver Zane Smith sits inside a bar as a non-racing fan is educated about the grandeur of the Daytona 500 by a hardcore one.

From Dale Earnhardt’s legendary moments to modern stars like Denny Hamlin, the ad feels loud, imperfect, and unmistakably NASCAR. It’s a reminder of what made the sport resonate in the first place.

The second shift came with leadership. Steve Phelps’ resignation followed the revelation of offensive text messages sent to NASCAR leadership targeting team owner Richard Childress, disclosed during discovery in the antitrust lawsuit filed by Michael Jordan. The backlash was swift and widespread, with fans, analysts, and drivers openly criticizing the situation.

Even before his exit, NASCAR had already begun distancing itself from Phelps, with President Steve O’Donnell stepping into a more visible, front-facing role.

Internally, NASCAR has made it clear there are no immediate plans to replace the commissioner position. Instead, Phelps’ responsibilities will be redistributed across the existing executive leadership team under O’Donnell’s guidance.

Taken together (the marketing pivot, the leadership change, and the incoming NASCAR championship overhaul), NASCAR’s message is unmistakable. This isn’t a single tweak. It’s a full reset, and for the first time in years, it feels intentional rather than reactive.