Despite a slow start to his 2025 season, world No. 1 Scottie Scheffler turned his fate around and ended with six titles. Consequently, the most consistent player clinched his fourth consecutive PGA Tour Player of the Year award. Now, he is carrying his winning momentum into the offseason. He has added another milestone in his career with a $223 billion-worth giant.

According to the latest press release, Scheffler has been named the main golf ambassador of Huntington National Bank, a regional bank based in Columbus, Ohio. The organization, which has been around since 1866, took this step to improve its sports marketing efforts, specifically in golf.

Interestingly, Scheffler’s relationship with the bank can be traced back to 2018.

Back then, as a standout amateur, Veritex Community Bank in Texas, also known as the Golf Bank of Texas and led by C. Malcolm Holland III, became his second corporate sponsor. Now, it has become a part of Huntington. As a result, along with all of its accounts, the Ohio giant has also gained a connection with golf’s biggest star. The financial details of the deal haven’t been disclosed yet.

“We’ve grown with Scottie Scheffler, and like all of our relationships, the foundational value is trust,” Malcolm Holland, now chairman of Texas for Huntington, said. “It’s meaningful that the best athlete at his profession, in the world, shares a belief in Huntington’s values and will continue his journey with us.”

With this deal, Huntington will continue supporting philanthropic groups important to Scheffler, including Behind Every Door and the College Golf Fellowship. At the same time, Huntington’s logo will be on Scottie Scheffler’s golf bag, under his name. This way, the bank will be visible at every tournament the world number one plays in.

“With values that shine on and off the course, Scottie reflects the same people-first spirit that guides how we serve our customers, communities, and each other,” Brant Standridge, president of Consumer and Regional Banking at Huntington, said.

In the next few months, the bank will name more golf ambassadors. This is in addition to Veritex’s earlier promises to fund Texas golf programs, such as the Byron Nelson Junior Championship.

Other than Scheffler, top-40 FedEx Cup golfer Sam Stevens, reigning Korn Ferry Tour Player of the Year Johnny Keefer, LPGA Tour’s Michele Zhang, amateur golfer Farah O’Keefe, and other Korn Ferry Tour players and PGA Tour players are also part of Huntington’s golf family.

The 2025 action doesn’t stop with traditional tournaments and million-dollar deals, though. The 19-time PGA Tour winner is taking center stage in a new format designed for primetime audiences to keep himself busy ahead of the 2026 season.

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Scottie Scheffler’s leadership at the center of the Optum Golf Channel Games

Scottie Scheffler will lead his four-man squad at the 2025 Optum Golf Channel Games. This new primetime golf tournament incorporates timed and skills-based tasks. The world’s top two golfers will captain the December 17 event at Trump National Golf Club in Jupiter, Florida. Scheffler’s Americans will play Rory McIlroy’s internationals. The format comprises fast-paced head-to-head challenges such as driving, short-game accuracy, a 14-club challenge, and team relays.

Scheffler’s team includes Ryder Cup captain Keegan Bradley, PGA Tour champion Sam Burns, and rising star Luke Clanton. Meanwhile, McIlroy’s team will include veterans Luke Donald and Shane Lowry, as well as DP World Tour winner Haotong Li. This makes for a balanced yet tough fight between the two captains.

Unlike stroke-play contests, the Optum Golf Channel Games feature a fast-paced sequence of challenges that test basic skills under time and strategic pressure. Organizers said this format will illustrate how diverse and entertaining the players are, which will appeal to a large audience on Golf Channel and USA Network.

As the Optum Games leader, Scheffler is enjoying a tremendous year in golf, with six PGA Tour event wins, increased visibility, and strong play. Off the field, too, he’s ensuring his legacy continues to grow.