EssentiallySports Appoints Ashley Cooper as Head of Brand Marketing

EssentiallySports has named Ashley Cooper as their new Head of Brand Marketing. She will oversee strategy across events, social media, original IP, PR, and overall brand development, ensuring alignment with the company’s vision. With over a decade of experience in brand development, product marketing, and communications, Cooper brings the expertise to elevate EssentiallySports’ brand strategy as the company continues to grow.

Ashley Cooper has held marketing leadership roles at major consumer brands, including Under Armour, where she managed global campaigns for divisions such as Basketball, Curry Brand, Sportswear, and Innovation. During her time there, she led integrated marketing efforts ranging from consumer research and product naming to campaign launches and performance tracking. This experience will serve EssentiallySports well as it continues building its position as a leading digital sports media provider.

She has a strong track record of turning consumer insights into campaigns that connect with audiences and drive business results. Her experience includes athlete partnership deals, influencer strategy, retail programs, crisis communications, and community-building efforts. She also developed project management systems that kept complex campaigns running smoothly across teams and deadlines, skills that will be valuable in EssentiallySports’ fast-moving digital environment.

Cooper will collaborate with the EssentiallySports leadership team to enhance brand consistency and drive marketing initiatives. Her focus will be on building strategies that engage sports fans while unlocking new revenue opportunities through branded partnerships and sponsored content. As Head of Brand Marketing, she brings a proven ability to link brand strategy with business growth, positioning EssentiallySports for a stronger market presence.

Cooper works at the intersection of brand and business, translating strategy into action with precision and authenticity. Whether launching products, handling sensitive communications, or building fan engagement, she creates marketing that endures and delivers results. Her approach balances strategic planning with hands-on execution, ensuring campaigns connect with audiences while achieving business objectives.

“I’m thrilled to join EssentiallySports at such a pivotal moment in its growth,” said Cooper. “Sports media is evolving quickly, and what excites me most is the brand’s ability to connect with fans in an authentic, bold, and community-driven way. My focus will be on strengthening our identity, deepening partnerships, and creating experiences that highlight not only the sports we cover, but also the culture and people who fuel them. It’s an incredible opportunity to help shape the next chapter of a fast-growing, independent sports media company.”

This appointment underscores EssentiallySports’ commitment to strengthening its brand presence and competitiveness in the sports media industry. With Cooper’s decade of leadership in brand marketing, the company is well-positioned to expand into new formats such as video, podcasts, and live events, while staying true to the identity that has fueled its growth.